Digital Marketing Strategist

You provide B2B best-practices, expertise and insight on SEO, tagging, and the impact of GA4 on analytics.

Location: Augusta, GA


This position will work collaboratively with internal teams and clients to develop and implement campaigns that drive B2B leads and engagement. The ideal candidate will have proven experience implementing paid-search and social campaigns – with a focus on LinkedIn –  as well as analytics reports and dashboards.  As a key member of the Marketing Strategy team, the Digital Marketing Strategist will provide B2B best-practices, expertise and insight on SEO, tagging, and the impact of GA4 on analytics.


  • Create B2B digital marketing strategies for clients based on their goals and budgets including recommended tactics, platforms, frequency and most effective content.
  • Work as a part of Digital Strategy team to implement paid search, social and retargeting campaigns.
  • Coordinate with web development to ensure appropriate tags are in place to track campaign attribution.
  • Remain current on issues related to tracking and recommend 3rd party tracking solutions to improve 1st touch attribution visibility.
  • Create campaign reports to include website, email, social media and paid search results and provide insight into campaign optimizations.
  • Develop automated Google Analytics reports and dashboards to provide insight into website and campaign performance.
  • Assist clients to understand how to read and interpret their data, with a focus on revenue growth and brand awareness
  • Track and accurately report pass-through expenses for social campaigns for client billing
  • Develop content for internal marketing to support sales and recruitment efforts
  • Attend client meetings and new-client onboarding meetings as needed.
  • Work closely with Account Managers, Marketing Strategists and Copywriters to understand client goals, industry, and target audience.
  • Assist in the growth of digital marketing capabilities for Ocozzio teams through research, education, and action.
  • Continuously work to expand digital capabilities focused on B2B opportunities.


  • Bachelor’s Degree in Marketing Communications or similar field.
  • Minimum of 5 years’ experience in Digital Marketing to include implementation of paid search, display, retargeting and social media campaigns.
  • Advanced Google Analytics experience including creation of reports and dashboards.
  • Advanced experience using HubSpot. Loomly, Google tag manager, LinkedIn.
  • Strong knowledge of tracking/tagging and attribution options, barriers and solutions.
  • Knowledge of SEO best practices, website accessibility.
  • G4, HubSpot, Google Analytics certifications expertise a plus.
  • Email marketing campaign development using platforms including Constant Contact, HubSpot and ActOn a plus.
  • Experience in the health insurance industry a plus.

Ready to apply?

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Ocozzio is a hybrid between a traditional marketing strategy company and an ad agency. For our clients, we are their marketing department, a member of their team. Our sole focus is helping our clients grow their business.