Conference & Public Relations Specialist

Job Description

This position will help to increase our clients brand exposure and sales impact through a strategic and consistent conference activation strategy and through ongoing public relations outreach. You will serve as a strategic resource for our in-house account teams to ensure their B2B clients conference and PR strategy is being managed and executed seamlessly.

Responsibilities:

Conference Strategy and Support

• Be a strategic and tactical resource for Account Managers to ensure we’re making smart recommendations and introducing new opportunities that will elevate our clients’ brand awareness and increase sales opportunities during and after conferences
• Establish relationships with conference staff to ensure cost efficiencies, ideal booth placements, creative sponsorship activations and speaking opportunities
• Co-manage with Account Managers conference logistics from booth design and collateral to sponsorship ideas to onsite events.
• Create efficiencies by establishing shared internal resources including: ideas for collateral, giveaways, events, etc
• Brainstorm creative and new ways for onsite conference activations including events, giveaways, etc
• Manage yearly conference calendars for our clients

Public Relations Strategy and Support

• Be a strategic and tactical resource for Account Managers to ensure we’re executing on our clients public relations initiatives effectively and efficiently
• Establish relationships with reporters and publication seals reps to ensure buying efficiencies and opportunities for earned media
• Manage, update and house information on industry publications media kits and editorial calendars
• Support editorial team with press release copy
• Make recommendations and manage distribution of press release through various wires and media service

Qualifications:

• Bachelor’s Degree with a Marketing, Advertising, Business, or related major preferred, but not required
• 3-4 years of experience in public relations, corporate communications and/or project management
• Some travel will be required
• Strong oral and written communication skills
• Proven ability to develop, implement, and execute successful public relations campaigns
• Exceptional interpersonal and organizational skills